The People Behind Maison Caftan Marrakech
Behind every collection, every image, and every customer experience is a team working together to bring the spirit of Moroccan craftsmanship to our customers around the world.
Executive & Management
| Name | Position | Main Responsibility |
|---|---|---|
| Sara El Mansouri | Founder & Creative Director | Brand vision, creative direction, collections, and overall identity of Maison Caftan Marrakech. |
| Yassine Benali | General Manager | Daily operations, coordination between departments, business management, and store performance. |
| Nadia El Amrani | Operations Supervisor | Coordinates the different teams and ensures that daily activities run smoothly. |
Design & Caftan Creation
| Name | Position | Main Responsibility |
|---|---|---|
| Nour El Idrissi | Head of Design & Collections | Develops collection concepts, colors, silhouettes, and overall fashion direction. |
| Salma Tazi | Caftan Designer | Works on caftan designs, fabrics, details, and contemporary interpretations of Moroccan fashion. |
| Imane Alaoui | Pattern & Fitting Specialist | Handles patterns, measurements, fitting, and garment adjustments. |
| Hajar Benjelloun | Embroidery & Details Coordinator | Oversees embroidery, decorative elements, finishing details, and visual consistency. |
Craftsmanship & Atelier
| Name | Position | Main Responsibility |
|---|---|---|
| Khadija El Fassi | Master Artisan | Supervises traditional craftsmanship and detailed handwork. |
| Fatima Zahra Bennani | Embroidery Artisan | Works on detailed embroidery and decorative Moroccan craftsmanship. |
| Meryem Chraibi | Sewing Specialist | Handles garment construction, finishing, and sewing quality. |
| Othmane Amrani | Atelier Assistant | Supports preparation, organization, materials, and production activities. |
Models & Fashion Presentation
| Name | Position | Main Responsibility |
|---|---|---|
| Lina El Mansouri | Fashion Model | Presents selected caftans for website collections and editorial content. |
| Aya Benkirane | Fashion Model | Participates in product photography, campaigns, and collection presentations. |
| Maha El Idrissi | Editorial Model | Represents selected luxury and seasonal collections in editorial imagery. |
| Rania Tazi | Model Coordinator | Coordinates model preparation, schedules, styling, and photoshoot requirements. |
Photography & Creative Production
| Name | Position | Main Responsibility |
|---|---|---|
| Omar Chraibi | Fashion Photographer | Produces product photography, editorial images, and campaign visuals. |
| Mehdi Alaoui | Art Director | Defines the visual concept, composition, atmosphere, and artistic direction of campaigns. |
| Salma Bennani | Fashion Stylist | Coordinates garments, accessories, styling, and visual presentation during shoots. |
| Youssef El Idrissi | Lighting & Production Assistant | Supports lighting, equipment, locations, and technical preparation. |
Video & Content Production
| Name | Position | Main Responsibility |
|---|---|---|
| Amine Tazi | Videographer | Produces fashion videos, product videos, promotional content, and behind-the-scenes footage. |
| Aya El Mansouri | Video Editor | Edits promotional videos, collection presentations, reels, and digital content. |
| Mehdi Benali | Motion & Visual Content Specialist | Creates visual animations, promotional assets, and digital campaign materials. |
| Nour Amrani | Content Coordinator | Organizes content schedules, product stories, captions, and campaign materials. |
E-Commerce & Digital Team
| Name | Position | Main Responsibility |
|---|---|---|
| Mehdi Chraibi | E-Commerce Manager | Oversees the online store, product presentation, and digital shopping experience. |
| Omar Benjelloun | Website Administrator | Manages website content, pages, technical updates, and store functionality. |
| Sara Tazi | Product Content Specialist | Prepares product titles, descriptions, specifications, images, and collection information. |
| Yassine El Idrissi | Digital Marketing Manager | Coordinates online campaigns, audience growth, and digital marketing activities. |
Customer Experience
| Name | Position | Main Responsibility |
|---|---|---|
| Nour El Amrani | Customer Experience Manager | Oversees customer communication and ensures a smooth shopping experience. |
| Salma Alaoui | Customer Support Specialist | Responds to product questions, order inquiries, and customer requests. |
| Hiba Benjelloun | Client Relations Specialist | Assists customers before and after purchase and helps with special requests. |
Orders, Quality & Logistics
| Name | Position | Main Responsibility |
|---|---|---|
| Omar Alaoui | Logistics Manager | Coordinates shipping, delivery arrangements, and logistics operations. |
| Imane El Fassi | Quality Control Supervisor | Checks product quality, finishing, measurements, and presentation before dispatch. |
| Kawtar Bennani | Order Preparation Specialist | Prepares customer orders, packaging, labels, and dispatch documentation. |
| Rachid Tazi | Inventory Coordinator | Monitors stock, product availability, and inventory organization. |
Marketing & Brand Communication
| Name | Position | Main Responsibility |
|---|---|---|
| Meryem El Mansouri | Brand Manager | Maintains the Maison Caftan Marrakech identity across customer touchpoints. |
| Hind Chraibi | Social Media Manager | Manages social media content, community engagement, and digital presence. |
| Anas Benali | Marketing Coordinator | Supports campaigns, promotions, partnerships, and marketing initiatives. |
One Team, One Vision
At Maison Caftan Marrakech, every role contributes to the journey of a caftan — from the first creative idea and careful selection of fabrics to craftsmanship, photography, presentation, order preparation, and finally the customer’s experience.
Our goal is simple: to present Moroccan caftan with authenticity, elegance, and attention to every detail.
Contact Details
Our Location
65 Rue Sidi el Yamani, Marrakesh 40000
Call Us
+212 654945794
+212 654945890
Our Email
info@tastye.biz
support@tastye.biz
Our Team
Behind Maison Caftan Marrakech is a dedicated team bringing together Moroccan craftsmanship, fashion, creativity, and customer care. From designing and creating our caftans to photography, digital presentation, and order preparation, every member contributes to the experience we offer our customers.

Sara El Mansouri
Founder & Creative Director

Yassine Benali
General Manager

Nour El Idrissi
Head of Design & Collections
